BMW is looking to move into a higher-end market developing a four-door coupe – and potentially other variants – to compete with the likes of Mercedes-Benz S-Class Coupe. To do so, BMW will resurrect the iconic BMW 8 Series nameplate. The report says that BMW had originally planned to tackle Benz with a fast two-doors with the 9 Series packed with 7 Series technology and features, but the plan has been scrapped when BMW realized it might not have enough advanced technology to compete.
And this is where the 8 Series comes into play. The super high-end car will be one of the last BMWs to be built off the CLAR architecture, elements of which are used in the 3, 5, 6, and 7 Series. BMW will aim to make the 8 Series lighter and more agile than the S-Class two-doors, with significant interior space. While further details are still being kept under the rug, Automobile says that there won’t be a four-door 8 Series Gran Coupe, for fear of cannibalizing 7 Series.